I watched a video the other day by a guy named Dr Andy Cope. Apparently, he is the UK’s first Doctor of Happiness. Although this may sound a cheesy title (the full version is Doctor of Happiness and Positive Psychology), bear with me because he has some interesting comments with regards to how we, as businesses, should engage with our customers/clients.
He raises the questions indirectly:
- What do you do to engage your clients?
- How do you add value?
- How magnetic are you to your customers?
- How do you ensure you enhance your customers’ experience?
He advocates positivity. Ask yourself, does your culture reflect this at every touch point you have with clients? You may believe that is your culture but is it really part of your DNA? In my experience, what the proprietors of a business believes is happening can be very different to the reality!
I’m sure, like me, you have been on the receiving end of poor communication when contacting various companies about their services. Why are people so miserable?
Dr Cope talks about how very few people have a really positive effect on others. Being negative is a learned behaviour. Think about how children are naturally happy and smiley when they are young.
Apparently, we use more muscles to frown than to smile – I’ve read it takes 62 muscles to frown and only 26 to smile! So, it should take less effort to be positive but of course, it’s all about mindset.
We see it at Blue Sky when engaging with prospective clients. It is all too easy for people to focus on the negative and be influenced by adverse news and behaviours. Our job at Blue Sky is to create a positive mindset and engender feelings of well-being through Financial Planning. It’s all about making a difference.
So, my question to you is… would people queue up for your company’s services because of how you make them feel?
Watch this video and ask yourself whether you and your company are as magnetic as Seb?